BIO OF FELICIA PERSAUD
Felicia Juanita Persaud is a Guyanese-born journalist
who since migrating to New York City seven years ago has continued
her work in this field, with primary emphasis on the burgeoning
immigrant and Caribbean American population in the U.S. Persaud
has served in the capacity of managing editor and assistant editor
at several local ethnic publications throughout the city including,
The New York Trend, The Caribbean American, The Queens Chronicle,
The New York Voice and The Caribbean Times.
In 2000, due to the persuasion of several media
colleagues, Persaud formed Hard Beat Communications, Inc., an ethnic
news service to provide news of importance to this particular ethnic
community. In April 2002, she expanded Hardbeat into a full service
public relations and special events firm in collaboration with partner
Sentient Information Systems, Inc.
Her writings appear constantly in The Daily News Caribbeat Magazine,
Kip Business Report, Black Elegance magazine, the Caribbean Life,
the Caribbean Voice and the Caribbean-American Business Journal.
In the past, she has also contributed to InnerCityNews, The Jamaica
Gleaner, The African Sun Times, Cricket International, Sky Writings
and NOU magazine in the Caribbean region. Her column ‘Immigration
Korner,’ in the African Times earned her tremendous acclaim
in the African circles along with her investigative pieces on the
plights of various immigrants throughout the city. ‘Immigration
Korner,’ now also appears in the Caribbeat Daily News, The
Haitian Times, The Caribbean Voice, The Caribbean Business Journal,
and in the Caribbean, the Guyana Chronicle and the Cayman Net News.
Persaud also moonlighted in the broadcast medium, presenting news
packages on various Caribbean programs including CIS Talk, formerly
of Link Up Radio 93.5FM and other programs on WNWK, WWRL and WGBB.
Her venture into radio was basically an effort to continue her broadcasting
career, which she had begun in her homeland of Guyana. She also
served as the entertainment news anchor on the program, Caribbean
Billboard Television.
Additionally, Persaud has worked in politics, serving as communications
coordinator on the committee to elect Bangladeshi immigrant Morshed
Alam to the State Senate and recently, the City Council. In Guyana,
she was the parliamentary assistant to Dr. Rupert Roopnarine of
the opposition Working Peoples Alliance Party.
Persaud is a mass communications graduate from the University of
Guyana and an alumnus of the country’s top high school, Queens
College.
She is the recipient of a New York Association of Black Journalists
and the Independent Press Association awards for excellence in writing
as well as several local community and civic awards.
Persaud hopes that small companies and organizations will take advantage
of the services of Hard Beat and get professional publicity at a
price they can comfortably afford.
She sees it as a way of giving back to their community. The dynamic
duo also hope Hard Beat Communications, Inc. will be able to serve
as a conduit for larger companies interested in tapping into the
burgeoning ethnic markets, whether it be the Caribbean-American,
African-American or African.
For more information on Immigration Korner or Hard Beat Communications:
email information@immigrationkorner.com
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